Diving "Down Under" into the premiere of "RuPaul's Drag Race Down Under"
Since January 1, 2021, an episode of Drag Race has premiered on television. Whether it was RuPaul’s Drag Race season 13 or RuPaul’s Drag...
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Welcome to my Mind
As someone who loves talking about themself (I'm an August leo), I am finding it hard to figure out what to put in this bio.
I am an experienced social media coordinator who grew up in the age of "planking", the rise & fall of Vine, and the creation of the "digital creator profession." I also managed my first Instagram account at the age of 13...yes, it was a One Direction fan account.
Now, I can sit here and talk about the classes I took, the organizations I was a part of, and the jobs I've had but that is what my CV is for.
My name is Jessica, but I go by Jess. I grew up in a tiny town in Ohio surrounded by corn and closed-minded people. As I grew up, I felt out of place in this town. I was (still am) an outspoken plucky 5'4" girl who most definitely has small man syndrome. Through therapy and maturity, I've learned to turn my opinions and fight into a passion.
I throw all of myself into my passions whether that be marketing, copywriting, social media, dance, teaching, One Direction, or the perfect color of blue.
Finding passion in my work is what I strive to do all my life. I can't wait to see what the world holds for me. Join me on this journey.
Welcome to my mind.
Experience
January 2022 - Present
Social Media Coordinator - The Simplay3 Company
Plans, creates & publishes all Simplay3 social media posts across multiple platforms including Facebook, Instagram, Pinterest, TikTok, and others
Established TikTok presence from the ground up
Set up and manages TikTok Shop eCommerce platform
Develops content calendar that is optimized for target audience
Creates digital assets w/Adobe programs, Canva, and CapCut
Curates relatable and engaging copy optimized for social reach
Builds and manages influencer partnerships and relations
Supports development of enhanced brand content for .com sites
Reports goals and analytics that are shared with team in weekly meetings
Creates sales through Instagram, Facebook and TikTok shops
Creates paid ads and boosted campaigns across platforms
Explores untapped marketing opportunities for expanding brand reach/awareness
Writes press releases for PR opportunities
Manages and schedules photo/video shoots - finding appropriate models to show off products
Engages with customer feedback by providing excellent and efficient customer service
Takes part in social listening to know what consumers are saying and what they want
March 2017 - Current
Social Media Director - Techniques Studio of Dance
Head of the Techniques Studio of Dance social media pages - Instagram, Facebook & TikTok
Created campaigns to engage audience and promote studio
Designed promotional posts for Instagram posts and Instagram Stories
Organized parade participation for marketing outreach
Wrote press releases for local newspapers and radio stations promoting seasonal registration
Built promotional campaigns to raise interest in the developments at the studio
Curated fundraising opportunities for students in need
Following up +200 in the first five months
May 2020 - July 2020
Editorial Intern - Today's Bride
Curated creative and educational content for the bridal blog and professional blog.
Pitched content ideas at creative team meetings.
Wrote social media copy promoting blog posts.
Transcribed video content.
Created graphics for social media posts using Canva.
Implemented SEO in blog posts.
Created content calendar of social media posts for clients.
Attended and prepped for trade shows
January 2019 - May 2019
Beat Reporter - KentWired.com/Kent Stater
Reported on stories related to specified beat.
Charity focused reporting.
Compiled interviews and multimedia packages involving pictures and audio.
Took photos of events for print and online.
Submitted weekly beat notes updating editor on story progress.
August 2017 - May 2018
Editorial Writer - Her Campus Kent State
Wrote bi-weekly articles that had to be approved by a pitch submitted on time to the senior editor.
Spent multiple weeks as top writer with the most views on the site that said week or month.
Wrote articles on many subjects from fashion, entertainment, mental health and pop culture.
Promoted articles on social media that led to multiple website clicks.
February 2020 - May 2021
Teaching Assistant - Kent State Child Development Center
Provided affection, security and comfort to children between the ages of 18 months to 9 years old.
Built personal relationships with parents and children alike.
Managed a classroom of 9 school-age children who were doing online school during COVID times.
Organized schedules and assured children were on meetings when needed.
Tutored children in math, science, social studies and English, as well as in computer skills needed for them to be successful in online school.
Observed play activities to identify positive behaviors and areas in need of improvement, implementing behavior redirection where appropriate.
Provided clerical duties when needed in front office environment.
“Writing, or at least good writing, is an outgrowth of that urge to use language to communicate complex ideas and experiences between people. And that’s true whether you’re reading Shakespeare or bad vampire fiction—reading is always an act of empathy. It’s always an imagining of what it’s like to be someone else.”
John Green
Contact
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